self publishing

I just published the 41st revision of my self-published book Ansible for DevOps, which has sold 87,234 copies as of this writing across LeanPub, Amazon (Kindle and paperback), and iBooks.

There are multiples of that number of eBooks downloaded, as I've never DMCA'ed the sites that re-host the book illegally. I just... provide new and better versions. People who download the illegal copies know they can come to me for the best reading experience. Plus, I provide free updates forever for anyone who's purchased or gotten the book free on LeanPub.

My self-published book earned $300,000+ in revenue over the past 9 years, and still earns enough every month to pay my health insurance bill (sans deductible)—which has soared to beyond $2,000/month! (Living with a pre-existing condition in the USA is... bad.)

Early in 2020, I kicked off the Ansible 101 live streaming series. I wrote an Ansible 101 retrospective post and decided to give it another go, this time covering Kubernetes.

Starting late in 2020 and wrapping things up today, I streamed a new 10-episode series, Kubernetes 101 (the first episode is embedded below).

Five years, 834 commits, and 24 major revisions later, I've just published the 2nd edition of Ansible for DevOps, a book which has now sold over 60,000 copies and spawned a popular free Ansible 101 video series on YouTube.

Making good on my promise to make the ebook updates free, forever, I've published a new revision of the book at least once a quarter since I published the first revision (version 0.42) on LeanPub in 2014, and the second edition begins the 2.x series of book revisions.

The book covers the basics of managing Linux servers, then dives deeper into continuous integration, application deployments, container image management, and even Kubernetes cluster management with Ansible.

In March, I made my DevOps books free to help anyone who wanted to learn new skills during the global pandemic lockdown. In April, Device42 generously extended that offer for another month.

I originally had the idea to give the books away on a whim on a Sunday night, thinking I'd give up a fair chunk of revenue, but nothing too substantial. The response I did get was overwhelming, to say the least!

As with many other metrics during these unprecedented times, book sales shot through the roof while they were free. The top chart is Ansible for DevOps, and the bottom is Ansible for Kubernetes:

Five years ago, I set out to write a book. For a topic, I picked Ansible, since I was familiar with the software, and noticed there weren't any other books about it. I struck gold with Ansible for DevOps, and have since sold over 22,000 copies between eBook and paperback copies.

I've written about self-publishing before, and my opinion about publishing technical works is stronger than ever:

• Don't write for a publisher (usually)
• Use the Lean Publishing process

I wrote an entire article (Self-Publish, don't write for a Publisher) on the first topic. Regarding the second topic, I see writing a technical book on the same plane as building a software project:

I'm not a writer. I'm a software developer who communicates well. Because I'm a developer and software architect, I spend time evaluating solutions to find the best one. There are often multiple good options, but I try to pick the best among them.

When I chose to write a book two years ago, I evaluated whether to self-publish or seek out a publisher. I spent a lot of time evaluating my options, and chose the self-publishing route.

Because I'm asked about this a lot, I decided to summarize my reasons in a blog post, both to posit why self-publishing is almost always the right option for a beginning author, and to challenge publishers to convince me I'm wrong.

Ansible is a simple, but powerful, server and configuration management tool. Ansible for Devops is a book I wrote to teach you to use Ansible effectively, whether you manage one server—or thousands.

I've spent a lot of time working with Ansible and Drupal over the past couple years, culminating in projects like Drupal VM (a VM for local Drupal development) and the Raspberry Pi Dramble (a cluster of Raspberry Pi computers running Drupal 8, powering http://www.pidramble.com/). I've also given multiple presentations on Ansible and Drupal, like a session at DrupalCon Austin, a session at MidCamp earlier this year, and a BoF at DrupalCon LA.

After almost two years of writing, editing, and rewriting my book, I've finally completed the first edition of Ansible for DevOps, and it's available for sale on Amazon, LeanPub, and iTunes!

The book is 400 pages long, just shy of 80,000 words, and was a huge effort. It's such a relief to finally have it 'out the door', though publishing-as-I-write has been a great experience. Pre-first-edition, I've already sold over 2,200 copies of Ansible for DevOps on LeanPub!

Here are a few blog posts from Server Check.in where I describe more of the publication process: