social media

Checking in at Church: Parish website development

Lisa Hendey

This presentation was given at the 2011 Catholic New Media Conference. Below are my notes on the presentation:

Why Bother?

  • Educate about the Church
  • Provide parish information
  • Outreach to interest groups
  • Build community

10 Best Practices for Parish Websites

From Craig Berry:

  1. Useful contact us page
  2. About Us/History Page
  3. Prominent use of Social Media
  4. Online Map/Directions
  5. Calendar of Events
  6. Weekly Bulletins

Turning your web presence into a social network

by Matthew Warner

This presentation was given at the 2011 Catholic New Media Conference. Below are my notes on the presentation:

Introduction

  • Being 'present' isn't enough.
  • Social media is about engaging people in a dialog; talking with them, listening to them, and RELATING.
  • Don't get caught up in monetizing your blog/site.
  • Don't get caught up in analytics and followers.
  • Focus on the PEOPLE involved in your Network.
  • "If you shoot for quantity at the expense of quality, you'll end up with neither."
  • Build your network upon meaningful relationships.

P.O.S.T Method

  • People: Who are you trying to reach?
  • Objectives: Why? What are your Goals?
  • Strategies: Ways to accomplish those goals?
  • Technologies: What tools will help you do that?

The Church and New Media - Book on Catholic New Media use

The Church and New Media

I've heard about this book here and there the past few months, but it's getting all official now, with a spiffy website, a trailer (hey, I thought only movies had those!), and A-list endorsements.

From the endorsements:

“This book demonstrates how New Media is already impacting the Church and outlines many practical steps for dioceses, parishes, and individual Catholics to embrace it more broadly…Everyone involved in Communications and Evangelization ministries for the Church should read it.”  (–Cardinal Seán O'Malley, OFM Cap.)

Column in the Review: Catholics should be leaders in online communications

I recently had the first of, I hope, many columns on Catholic online evangelization in the St. Louis Review. I will post the column here for archival purposes, but you can read the column on the Review website as well:

The Digital Continent | Catholics should become leaders in online communications

by Jeff Geerling

The status quo is no longer acceptable.

That was the gist of the two keynote talks during this year's Catholic New Media Celebration in Boston. The Catholic Church needs to become a leader in online communications and social media — and it needs to do so now.

Father Robert Reed, director of CatholicTV, an online and broadcast television network, suggested Catholics practice the craft of media production and web development as a skilled craftsman would fabricate a chalice: As the craftsman labors over every detail and creates a work of art, which leads the priest and those present at Mass to ponder the mysterious and divine Presence within, so should we communicate and design our websites so as to allow Christ's love and beauty shine.

There must be a professionalism to our craft. We cannot settle for anything less than the best, most useful, functional and interactive websites and service on the Internet.

Live-Blogging to Drive Up Interest in an Event/Organization

Check out my post, Live-Blogging to Drive Traffic, Interest to Organizational Events, on Open Source Catholic. From the post:

The Steubenville St. Louis Mid-America conference is attended by over 6,000 teens every year, and there are many parents, friends, and other teens who wish they could participate as well. We have always posted information after the conference, but in St. Louis, for the past two years, we've started live-blogging and posting to social networks frequently throughout the conference, driving up traffic to our OYM websites.

We had triple the number of visitors this year than we had last year, and the residual traffic for this event is pretty strong, and keeps up interest for the event throughout the year.